Microchip will Continue to Provide a “Whole Solution” Approach Post Atmel Acquisition
Customers can continue to design Microchip in with confidence.
Microchip Technology Inc. has completed many acquisitions over the years, expanding our product portfolio and growing our market presence in the process. Our most recent acquisition of Atmel Corporation has been the largest and most significant acquisition to date. Microchip acquired Atmel in April of 2016 and since then we have been focused on integrating the company and products.
At the time the acquisition was announced, there was some concern on which architecture Microchip would choose to focus. We continue to clarify our plans, and want our customers to know they can design us in with confidence. When it comes to our offerings we have never focused on “one core,” but rather on the whole solution providing “one platform.” To our knowledge, we are the only supplier providing a variety of core options including MIPS and ARM® technologies. We will remain core-agnostic and continue to fit the best solution to the right customer and for the right application.
Microchip has always had a philosophy of customer-driven obsolescence meaning that as long as there are customers wanting to use a specific device, we will continue to provide it to them. This has not changed with the acquisition of Atmel.
Microchip will continue offering both MIPS and ARM-based solutions to our customers and will continue to invest in both Microchip’s PIC32 and Atmel’s SAM 32-bit families of products. In addition, we also plan to continue to support and invest in growing our 8-bit PIC® and AVR microcontroller product families. We will also continue to support both Atmel Studio 7 and MPLAB® X for the foreseeable future so customers are well-served regardless of their preferred platform.
While we do not disclose specific roadmap details, we can assure our customers that we are working hard to continue providing high-quality embedded control solutions for our customers, as we have done for decades.
If you would like more information about how Microchip plans to handle specific areas of the business, please see the Questions & Answers with Ganesh Moorthy, Microchip’s President and Chief Operating Officer, at http://www.microchip.com/docs/default-source/announcements-documents/atmel-acquisition-q-amp-a.pdf where he goes into more detail about our plans.
Bryan Liddiard is vice president of Marketing for Microchip Technology’s Analog and Interface Products Division, as well as vice president of Marketing Communications. Mr. Liddiard has more than twenty years of experience in the semiconductor industry, including time spent in engineering and marketing positions at Amdahl Corporation, National Semiconductor and Sharp Microelectronics, in addition to Microchip. He has a Bachelor’s Degree in Computer Science/Statistics from Brigham Young University, a MBA from Santa Clara University and is based at Microchip’s Chandler, AZ offices.