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China’s Automotive Telematics Market Shifts to Consumer-Electronics-Based Systems

Friday, December 27th, 2013

When it comes to automotive telematics systems, Chinese consumers prefer embedded solutions that come from the factory installed in their vehicles. However, the country’s motorists during the next seven years increasingly will embrace systems that are based on consumer electronics (CE) wireless devices such as smartphones, with these solutions set to take the lead in the country’s telematics market in 2020, according to IHS Automotive, driven by Polk.


Embedded telematics systems from original equipment manufacturers (OEM) currently dominate China’s automotive telematics market, generating sales of 1.5 million units in 2013, based on data from the new report entitled “Infotainment Market Overview: APAC.” This compares to sales of just 119,000 for CE-device-based systems, and a mere 104,000 for hybrid systems that combine wireless devices with telematic control units (TCU).

But by the end of 2020, OEM-embedded solutions will be passed by CE and hybrid alternatives, as presented in the attached figure. OEM embedded solution sales will rise to 4.3 million units in 2020, but CE-device and hybrid systems each will amount to about 4.6 million during that year.

Telematics for the masses

Automotive telematics is defined as the integrated use of telecommunications and informatics, allowing information to be sent and received automatically from cars. One of the highest-profile telematics services is GM’s OnStar, which can remotely detect when a car’s airbags have been deployed, alerting an operator to call for assistance. Other telematics services include remote diagnostics—i.e., the capability to remotely monitor vehicle performance and determine whether a car is encountering mechanical troubles.

OEM embedded systems use a factory-installed embedded telematics module to connect to a service network. This can either be integrated into the in-vehicle infotainment system or come as a standalone unit. Such systems often are supported by operators, as in the case of OnStar. Embedded solutions are required for most telematics safety and security purposes, such as remote diagnostics, remote vehicle control and anti-theft tracking.

CE-device-based services represent a lower-cost alternative to embedded solutions, using consumers’ mobile devices to establish a two-way data connection for services. Hybrid systems feature both an embedded TCU and the option to use a connected CE device to provide a data connection.

Secretary of transportation

“For Chinese consumers, embedded telematics solutions represent luxury,” said Celina Li, senior automotive analyst at IHS. “Motorists in China treasure the capability of embedded systems to access call-center operators for services, such as concierge and destination download. They associate these operator services with high social status, almost like having their own personal secretary. As a result, higher-end car buyers in China at present favor embedded systems over a pure CE-device approach. Easy access to cheap labor also makes deploying call-center services less expensive to maintain for OEMs in China compared to other regions.”

Because of strong consumer demand, the OEM embedded telematics market underwent a major growth phase in 2010 and 2011. However, expansion slowed somewhat starting in 2012 as the market shifted toward CE-device and hybrid solutions.

The introduction of Chevrolet’s Epica model in April 2011 started the era of CE-device telematics in China. Since then, nine additional brands have adopted CE-device telematics solutions.

The hybrid market will grow as quickly as the CE-device telematics segment.

IHS expects the CE Device telematics and hybrid telematics markets in China to undergo a robust expansion during the next three years, with triple digit annual expansions. By 2020, IHS expects that the sales of these two market segments will finally surpass embedded telematics. The embedded, CE-device and hybrid market segments will split the total market into three nearly equal shares in 2020.

“The Asia-Pacific region now trails North America and Western Europe in terms of embedded OEM telematics systems availability,” Li added. “However, led by China, the region is set to see its profile rise in the telematics business. China already is the world’s largest car market, and with consumers now buying more high-end vehicles and using more wireless devices, the deployment of OEM telematics in the country will increase at a rapid pace.”

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Mentor Graphics adds S1000D compliance and more with latest release of Capital software for vehicle electrical system design, manufacture and service

Friday, December 27th, 2013

Mentor Graphics Corp. (NASDAQ: MENT) today announced support for the S1000D documentation standard as part of the latest Capital® software release. The Capital suite addresses vehicle electrical system definition, design, manufacture and service.  S1000D support is just one of over 60 new capabilities available in the latest version of the Capital software suite. Users can automatically generate S1000D-compliant information packages directly from their electrical design data using the Capital Publisher™ tool, thereby reducing the costs and lead times associated with technical documentation creation.  Also new in this release is tablet device support, enhanced security, and further support for regulatory compliance. 

S1000D is an international specification for the production of technical publications. It was initially developed by the Aerospace and Defense Industries Association of Europe (ASD) for use with military aircraft. The specification has since been modified for use with land, sea, and commercial equipment. S1000D is maintained by the S1000D Steering Committee, which includes board members from ASD, the Aerospace Industries Association (AIA) in the United States, and the Air Transport Association (ATA), along with national industry and defense representatives.

Werner Schadelbauer, managing director of HiCo-ICS and chairman of the ASD Integrated Logistics Support Specifications Working Group in Austria, said “Standards such as S1000D are increasingly the choice for technical documentation.  Capital’s feed into S1000D environments will significantly streamline electrical system documentation creation for companies that have adopted this standard.”

In addition to automatic creation of S1000D compliant documentation, Capital Publisher is a unique tool that delivers a highly navigable, vehicle/configuration-specific environment for maintenance technicians. Even with the aid of diagnostic systems, faults within the complex, multi-configuration electrical systems found on wheeled and flying vehicles are often time-consuming to troubleshoot. Capital Publisher’s technician environment can substantially aid this task. With the new Capital release this environment can now be delivered to tablet devices, which may be either online or offline, thereby making troubleshooting easier even in remote locations. 

Martin O’Brien, general manager of Mentor’s Integrated Electrical Systems Division, said “Rapid fault rectification is a particularly high-impact activity. It directly affects the availability of industrial vehicles ranging from agriculture equipment to military aircraft, while for passenger cars or motorcycles the impact is felt in terms of reduced repair costs and improved brand image.  Delivering electrical system troubleshooting assistance to mobile platforms is a natural extension of the Capital capability first introduced in 2011.”

In addition to the new capabilities noted above, the new Capital release delivers multiple improvements such as enhanced security, and further support for regulatory compliance.  This latest release of the Capital software suite is available for immediate download by new and existing customers.

About Mentor Graphics
Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of nearly $1,090 million. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site:

(Mentor Graphics and Capital are registered trademarks of Mentor Graphics Corporation. Capital Publisher is a trademark of Mentor Graphics Corporation.   All other company or product names are the registered trademarks or trademarks of their respective owners

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Mentor Graphics – Veloce Emulation Platform

8005 SW Boeckman Rd.
Wilsonville, OR, 97070

tele: 1-503-685-8000
toll-free: 1-800-547-3000

Emissions Standards Drive Automotive Powertrain Silicon Sensors Past $1 Billion

Thursday, December 19th, 2013

The global market for automotive powertrain silicon sensors will cross the $1 billion threshold at the end of 2013, with stricter emission standards in the United States as well as Europe projected to drive the market forward, according to a new report from IHS Inc. (NYSE: IHS).

Sensor revenue in vehicle powertrain applications is set to reach $1.03 billion by year-end measured at first-level package, up 7 percent from $964.5 million in 2012. Revenue will continue to grow at rates ranging from 5 to 7 percent during the next four years, on its way to some $1.28 billion by 2017, as shown in the attached figure.


“Although vehicles today produce considerably less pollution than 20 years ago, significant advancements continue to be made by car manufacturers in engine-out emissions and exhaust after-treatment technologies,” said Richard Dixon, Ph.D., senior principal analyst for MEMS & sensors at IHS. “These improvements have been carried out as a result of mandated legislation in areas like the U.S., Japan and Western Europe, aimed at lowering carbon emissions in vehicles to help reduce global warming.”

Such emission-reduction systems are used on all types of vehicles in mature markets. For example, established oxygen catalysts in diesel engines and three-way catalysts in gasoline engines are particularly effective at removing hydrocarbons, nitrogen oxide and carbon dioxide. But legislation is especially targeting diesel engines, which make up 50 percent of the European market, Dixon noted.

While the high fuel efficiency of diesel engines explains their popularity, it is also the engine type requiring the most treatment due to a combination of poisonous nitrogen oxide gases and particle matter (soot) produced during the combustion process. Methods to reduce these pollutants like cooled exhaust gas recirculation (EGR), diesel particle filters and selective catalytic reduction systems require sensors for control but also to monitor their performance, Dixon added.

Other systems exploited by vehicle manufacturers in the fight to meet future tougher emission-control standards include stop-start systems and gasoline particle filters.

In stop-start systems, the engine turns off when a car stops at a junction or stoplight. Stop-start systems use a combination of wheel-speed sensors to ascertain if the vehicle has stopped, with switches that determine if the clutch or brake has been actuated and the gear is in neutral position, while pressure sensors measure the vacuum generated in the braking system under a stopped engine condition. A current sensor is also deployed to determine if the battery condition is sufficient to handle the restart of the car. Considerable fuel—and thus, carbon dioxide savings—can be made in this fashion. Stop-start systems will grow very fast in the years ahead, with penetration in vehicle to reach well over 30 percent by 2017.

Meanwhile, the use of gasoline particle (GPF) filters may impact European car makers in the future. GPFs are effective at removing soot particles from a gasoline direct-injection engine in the same manner as a filter in a diesel engine. GDI engines produce higher nitrogen oxide than standard gasoline engines, and removing this poisonous gas produces the similarly dangerous soot. GPFs are being considered to meet the new targets on particle emissions in Euro 6 legislation. A pressure sensor monitoring the filter is one application for silicon, even though other sensors monitoring particle mass will also be important.

Other systems that will make use of sensors to help in the emissions-reduction effort include:

  • In-cylinder pressure sensors, useful in regulating conditions in combustion. IHS sees these devices, projected to include one sensor per cylinder, as important in the future, especially for diesel vehicles. Companies like Volkswagen and Daimler are already deploying these sensors in new models.
  • Oil pressure sensors, in order to monitor leakages in the crankcase—itself under pressure.
  • Evaporative fuel sensors—mostly used in the United States, but European markets are utilizing systems to store and later release evaporated fuel from fuel lines and fuel tanks, to be burned in the engine.
  • New SCR systems, used on high-end diesels like Mercedes- Benz E-class cars, which need pressure sensors to monitor the contents of a separate tank supplying ammonia into the exhaust system to reduce nitrogen oxide emissions.

Meanwhile EGR systems show only light growth for pressure sensors. Most of the information for EGR systems today is provided by knowledge of the valve position that bleeds in exhaust gas to mix with air and fuel in the cylinder, and temperature to show the start of EGR gas flow. Pressure sensors can provide additional value by giving details of the flow rate, but that is the exception at present.

More details can be found in the IHS reports on automotive MEMS and magnetic sensors, in addition to the upcoming IHS powertrain sensor database.

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Semiconductor Trends: Sonoma Indy Race 2013

Wednesday, December 18th, 2013

Embedded processors and future wearable sensors to the raceway: CPU heatsinks, Microsoft depth sensor chips, and Google Glass technology.

Ed note: The following are excerpts from John Blyler’s recent video interview with Sean O’Kane, executive producer and host of ChipEstimate.TV.

Indy cars like this one driven by Tony Kanaan (#11) have no shortage of semiconductor processors, chips, and sensors. |  Engineers at Microsoft test out the Kinect’s depth sensor algorithms.

(Left)Indy cars like this one driven by Tony Kanaan (#11) have no shortage of semiconductor processors, chips, and sensors. | (right) Engineers at Microsoft test out the Kinect’s depth sensor algorithms.

Sean: I heard you were at the Sonoma Indy race over the weekend. Wasn’t there a pit accident that sent one of the crew members flying into the air?

John: I was in the press room when the pit accident occurred. You should have heard the uproar from the other editors—conjecturing on motivations and the ultimate effect of the incident. I wish we could generate some of this same excitement at our Design Automation Conference (DAC). Maybe at next year’s DAC 2014 we need some kind of racing event—sans the accident.

This incident probably cost Scott Dixon a victory. Instead, Will Power won the race. Members of Power’s pit crew were the ones affected by or causing the accident—depending upon your point of view.

Sean: I’m glad that no one was seriously injured. But what does Indy racing have to do with EDA and IP?

John: Today’s high-end cars contain over 60 embedded processors. The Indy cars—especially when fully instrumented—have many more sensors and data-acquisition/telemetry components. Integration of all the hardware and software needed to make commercial and Indy cars perform correctly is no small task. It takes a lot of simulation, modeling, verification, and IP. [Shameless plug: I’ve just finished a Progress-in-Technology (PT) series book for the Society of Automotive Engineers (SAE) that deals with many of those issues. It will be available in November 2013.]

Who knows, maybe the pit accident wouldn’t have happened if the crews wore proximity sensors in their clothing. Semiconductor giants like Apple, Google, Samsung, and others are making a big push for wearable wireless accessories.

One final comment: I want to thank Mouser Electronics for helping me obtain a press pass for the Indy Race and for sponsoring the Hot Chips conference. This support has afforded them a great way to gain the attention of the semiconductor industry.

blyler_johnJohn Blyler covers today’s latest high-tech, R&D and even science fiction in blogs, magazine articles, books and videos. He is an experienced physicist, engineer, journalist, author and professor who continues to speak at major conferences and before the camera on. John is the Vice President, Chief Content Office for Extensionmedia, which includes the brands Chip Design, Solid State Technology, Embedded Intel and others. He holds a BS in Engineering Physics and a MSEE. John plays the piano and holds a black belt in TKD.

u-blox Automotive Dead Reckoning Technology

Wednesday, December 18th, 2013

Continuous navigation in tunnels or parkhouses relies on a GPS receiver equipped with a Dead Reckoning algorithm.

Automotive navigation systems based on GPS work well when at least four satellites are within a GPS receiver’s line-of-sight. However, in urban environments where the accuracy of GPS navigation is most crucial, the view to the sky is often obstructed, obstructed, such as in tunnels, or high-rise buildings reflect GPS signals causing severe multipath effects, degrading the accuracy of GPS positioning.

u-blox’ Automotive Dead Reckoning (ADR) solution solves this problem: based on the last known position; vehicle sensors feed information to the u-blox receiver indicating how far and in what direction the vehicle has travelled. Sensor data and GPS position are blended and processed based on the “Kalman Filter”, a mathematical concept first published in 1960 by Hungarian-American mathematician, Rudolf E. Kalman. The filter is widely used in control systems, avionics and is a very powerful method to estimate present and future states of a system, even when the precise nature of the system is unknown.


u-blox’ ADR supports different sensor inputs. The classical setup (Fig. 2), called “Gyroscope plus Wheel Tick” (GWT), consists of a gyroscope providing the heading information and wheel tick providing the speed information.

Alternatively, sensor information from left and right wheels (front or rear) or all 4 wheels are used differentially to deduce heading, called “Differential Wheel Tick” (DWT). This results in slightly lower performance compared to GWT, but has the big advantage of saving the cost of a gyroscope.

The industry proven, self-calibrating u-blox ADR solution is highly flexible; the application processor can support a vast array of sensors, and must only convert the sensor data into UBX messages (u-blox’ positioning message protocol that all u-blox satellite receivers understand) and pass them to the GPS receiver via a standard serial interface (USB, SPI, UART, I2C).

This makes the u-blox ADR solution very portable between various vehicle platforms and reduces development effort and time-to-market.

u-blox’ ADR with software sensor interface is available as a single chip UBX-G6010-SA-DR or as a NEO-6V module.

These components are ideal for factory installed navigation and Emergency Call systems since they use sensor data taken directly from the CAN bus.


Looking forwards: 3-Dimensional Automotive Dead Reckoning

u-blox will be introducing 3D ADR in its upcoming u blox M8 GNSS positioning platform. In addition to the 2-dimensional sensor data described above, the new UBX-M8030-KA-DR chip platform can also process 3 dimensional data received from an accelerometer which measures a vehicle’s acceleration and gravity vector. By observing the gravitation vector and the vehicle’s acceleration, the pitch angle can be estimated. From this data, vertical distance travelled can be included in the Kalman Filter calculations, providing even higher positional accuracy. This is especially relevant during changing elevations in shielded environments such as Parkhouse ramps and tunnels in mountainous regions.

To evaluate u-blox’ new 3D Automotive Dead Reckoning chip, contact u-blox.

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Automotive IP Heuristics Apply to Semiconductor Markets

Wednesday, December 18th, 2013

Lessons learned in both global automotive-product and process-intellectual-property management and outsourcing ring true for the semiconductor world.


While perusing the Society of Automotive Engineers (SAE) International’s vast vault of peer-reviewed papers, I chanced upon one about intellectual property (IP) and outsourcing. This work uniquely focused upon broad issues in both product and process IP protection. Conversely, many of my automotive-related stories understandably concentrate on specific hardware-software issues (see “IP’s Silent Presence in Automotive Market”

The system-level view of both product and process outsourcing yielded many heuristics that apply to both the automotive and semiconductor IP markets. I won’t reveal all that this paper had to offer, but just enough to highlight these key best practices.

Key Heuristics:

  • Outsourcing models may help companies stay cost-competitive in the short run, but tend to hurt them in the long run by creating competitors who adapt or outright steal their intellectual property.
  • Companies often expose much of their IP to partners and contract manufacturers when outsourcing skilled labor—as opposed to outsourcing low skilled production tasks.
  • Outsourcing design and engineering exponentially increases the risk of intellectual-property theft.
  • Regional “center of excellence” work only if companies improve the productivity of their engineers in high-cost countries and carefully “package” specific design and engineering work for low-cost countries.
  • Companies must continually identify and manage their most strategic assets—both product—and process-specific IP (see “IP Adds Long Revenue Tail to Semiconductor Chips”).
  • Most companies haven’t captured their un-organized institutional manufacturing knowledge (i.e., best practices).
  • Don’t be casual about your less tangible assets. Remember, IP carelessness by US manufacturers led to Taiwan gaining expertise in motherboard manufacturing in the 1990s.
  • Virtual systems have become useful tools to guard both product and process IP.
  • No technology or management system is an ironclad guarantee against IP loss. But knowing what you have (product and process IP) will reduce the risk of loss.

This SAE article provided justification and a solution to reduce both product and process IP in a global design and manufacturing environment. You can read the entire paper by visiting: “PLM Promotes a Smart Outsourcing Model that Balances Cost with Intellectual Property Protection” by Bob Brincheck—Dassault Systèmes see at

And yes, there is a fee for this paper that helps fund further work while reducing the risk of content theft. High-value intellectual property must be guarded in all of its various forms – from electronic design to useful articles about technology.

blyler_johnJohn Blyler covers today’s latest high-tech, R&D and even science fiction in blogs, magazine articles, books and videos. He is an experienced physicist, engineer, journalist, author and professor who continues to speak at major conferences and before the camera on. John is the Vice President, Chief Content Office for Extensionmedia, which includes the brands Chip Design, Solid State Technology, Embedded Intel and others. He holds a BS in Engineering Physics and a MSEE. John plays the piano and holds a black belt in TKD.

JAC Motors Sees Multiple Benefits from Deployment of Mentor Graphics Software Tools for Network and Electrical Platform Design

Tuesday, December 17th, 2013

Mentor Graphics Corporation (NASDAQ:MENT) and Chinese automaker Jianghuai Automobile Co Ltd (JAC) today announced the successful deployment of the Mentor® Volcano™ and Capital® tool suites. As one of China’s leading automotive OEMs, JAC uses the Mentor Capital suite for electrical system design and Volcano products for in-vehicle communications implementation.


Now deployed into both passenger and commercial vehicle projects, the Mentor technology delivers benefits to JAC ranging from enhanced design quality to reduced power consumption within the vehicles. These benefits are amplified because the deployment of the Mentor tools is now extending to JAC’s supply chain.

JAC uses several Mentor products for electrical system design including the Capital Logic™ product, Capital HarnessXC™ product and mechanical CAD integration products. Following a successful pilot project, JAC has now standardized the Capital suite for all production platforms. This allows JAC to rigorously apply its intellectual property such as component definitions, design constraints, and rule checks. Use of the Capital tool suite by JAC’s wire harness suppliers extends data continuity to the manufacturing domain. Together with the Capital tool suite’s advanced data management capabilities, these factors help ensure data consistency and promote design quality. Furthermore, JAC’s electrical engineers are able to reduce overall harness cost and weight by exploring alternative implementations using metrics generated dynamically by the Capital Insight™ product. Wire harnesses are both expensive and heavy, and while cost reduction is always a key driver, weight reduction is now receiving close attention in order to boost fuel efficiency and minimize emissions.

JAC also uses the Mentor products for in-vehicle communications. Specifically, JAC’s LIN and CAN communications are designed using Volcano Network Architect™ (VNA), which helps automate network design and provides deterministic analysis such as end-to-end timing verification. In addition, JAC is now adopting the Mentor Volcano Target Package™ (VTP) embedded communications software for several ECUs. The VTP software is helping JAC realize important benefits such as reduced ECU power consumption and improved diagnostic capability.

Mr. Yan Gang, deputy general manager, JAC said, “Mentor’s technology for automotive electrical and electronics design is world leading. Given the importance of electronic systems in modern vehicles, products such as Capital and Volcano clearly boost JAC’s competitive position, not only in China but also worldwide.” This point was amplified by Danny Perng, Mentor Graphics vice president for the PacRim region, who commented, “Electrical and electronics design are clearly intertwined. JAC provides a great example of how Mentor’s extensive product range can deliver tangible benefits in these critical domains.”

About Mentor Graphics

Mentor Graphics Corporation is a world leader in electronic hardware and software design solutions, providing products, consulting services and award-winning support for the world’s most successful electronic, semiconductor and systems companies. Established in 1981, the company reported revenues in the last fiscal year of nearly $1,090 million. Corporate headquarters are located at 8005 S.W. Boeckman Road, Wilsonville, Oregon 97070-7777. World Wide Web site:

(Mentor Graphics, Mentor, and Capital are registered trademarks of Mentor Graphics Corporation. Volcano, Capital HarnessXC, Capital Logic, Capital Insight, Volcano Network Architect and Volcano Target Package are all trademarks of Mentor Graphics Corporation. All other company or product names are the registered trademarks or trademarks of their respective owners.)

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Mentor Graphics – Veloce Emulation Platform

8005 SW Boeckman Rd.
Wilsonville, OR, 97070

tele: 1-503-685-8000
toll-free: 1-800-547-3000

Imagination and ST Microelectronics cooperate to deliver innovative digital radio receiver solution for automotive

Monday, December 16th, 2013

Imagination Technologies (LSE: IMG) announces that STMicroelectronics (NYSE: STM) has licensed Ensigma communications processor technology from Imagination for use in a multi-standard programmable radio solution targeted at car radios.

The new generation of ST digital radio receivers will support a wide range of global digital radio standards including DAB (Digital Audio Broadcasting) and HD Radio.

The agreement is being announced today by Imagination’s CEO Sir Hossein Yassaie as part of a keynote speech at the Go Digital conference at The Radio Theatre, BBC Broadcasting House in London. 

Says Sir Hossein: “Imagination and our partners have been instrumental in delivering global solutions that have made digital radio a successful technology in the home, but there has been slow progress to date in automotive. STMicroelectronics will deliver a complete solution with wide capability and ease of deployment that should propel digital radio to ubiquity in cars.”

Says Mr. Marco M. Monti, executive vice president and general manager, Automotive Product Group, STMicroelectronics: “As a global leader in car infotainment, STMicroelectronics is driving the technology for the next generation of digital car-radio receivers. As consumers quickly appreciate the advantages of digital radio in the car in the coming years, demand will grow. Our experience in the demanding automotive environment and our extensive receiver know-how combined with Imagination’s Ensigma communications processor technology will allow us to create robust solutions to manage all the digital standards and create a more enjoyable listening experience.”

Imagination’s Pure consumer electronics brand, which leverages Imagination’s Ensigma communications processor IP in its products, is the leader in digital radio and connected audio. Imagination’s technologies are used in the majority of DAB digital radios globally.

Under the terms of its licensing arrangements Imagination receives license fees, and royalty revenues on shipment of SoCs incorporating Imagination’s IP.

About STMicroelectronics

ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power and automotive products and embedded processing solutions. From energy management and savings to trust and data security, from healthcare and wellness to smart consumer devices, in the home, car and office, at work and at play, ST is found everywhere microelectronics make a positive and innovative contribution to people’s life. By getting more from technology to get more from life, ST stands for life.augmented. In 2012, the Company’s net revenues were $8.49 billion. Further information on ST can be found at

About Imagination Technologies

Imagination Technologies – a global leader in multimedia, processor, communication and cloud technologies – creates and licenses market-leading processor solutions including graphics, video, vision, CPU and embedded processing, multi-standard communications, cross-platform V.VoIP and VoLTE and cloud connectivity. These silicon and software intellectual property (IP) solutions for systems-on-chip (SoC) are complemented by an extensive portfolio of software, tools and ecosystems. Target markets include mobile phone, connected home consumer, mobile and tablet computing, in-car electronics, networking, telecoms, health, smart energy and connected sensors. Imagination’s licensees include many of the world’s leading semiconductor manufacturers, network operators and OEM/ODMs. Corporate headquarters are located in the United Kingdom, with sales and R&D offices worldwide. See:  

Follow Imagination on TwitterYouTubeLinkedInRSSFacebook and Blog.

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Imagination Technologies

Imagination House
Home Park Estate
Kings Langley, Hertfordshire, WD4 8LZ
United Kingdom

tele: +44.1923.260.511
fax: +44.1923.268.969

Wind River Helps Bosch Motorsport Race for the Win

Tuesday, December 10th, 2013

Wind River®, a world leader in embedded software for intelligent connected systems, has announced that Bosch Motorsport, part of the Bosch Group, one of the world’s largest suppliers of automotive components, is using VxWorks® for its engine control units (ECUs) for endurance motorsport race cars. During the 2013 season, the Bosch Motorsport ECUs powered the winning team at the "6 Hours of Silverstone" race in April, "6 Hours of Spa" race in May, and the "24 Hours of Le Mans," the crown jewel event of the FIA World Endurance Championship (WEC) in June.

Engine control units play an essential role in race cars, often with features enabling telematics, data logging and wireless connectivity. Reliable, hard real-time performance for ECUs is a mission-critical requirement; without it, racers risk the dangerous outcomes from a failing or out-of-control engine. Telemetry is also vital to a winning race strategy as it enables teams to interpret massive amounts of data during competitions to help racers reach peak performance. A precursor to the Internet of Things, race telemetry requires significant machine-to-machine connectivity and intelligence. VxWorks allows telematics-enabled components to manage tasks for data acquisition and communication, and ensure that race engineers properly receive the vast amounts of performance data in real time.

“The speed and complexity of racing demand powerful and highly deterministic automotive devices. For deterministic, real-time performance, VxWorks Bosch Motorsport uses VxWorks. By doing so, Bosch Motorsport creates components that allow race engineers to be competitive and achieve optimum vehicle performance,” said Markus Kirschner, group leader for hardware development at Bosch Motorsport. “Wind River provided highly effective and reliable technology, support, and services throughout the entire project. Wind River helped us develop an advanced, high quality product while meeting challenging deadlines. In fact, we were able to shorten development time by over 50 percent for our engine control units.”

Bosch Motorsport, a division of Bosch Engineering Group and a world leading automotive supplier, develops and manufactures systems and components for use in motorsports. To meet all of Bosch Motorsport’s requirements, Wind River provided a comprehensive offering including a fully integrated VxWorks platform with the middleware, tools, board support package availability, training, and technical support and services. By delivering a complete offering, Wind River minimized Bosch Motorsport’s need to hunt for additional resources, helping to keep the project moving quickly. Given the intricacies of race cars, Wind River worked closely with Bosch Motorsport during the complex integration process and provided extensive training.

“In the world of racing, fractions of a second can make a difference. VxWorks delivers the highest levels of deterministic performance. Wind River has been excelling at M2M and IoT technologies, like cutting-edge real-time telemetry, even before there was a name for it,” said Georg Doll, general manager of automotive solutions at Wind River. “Wind River helps Bosch Motorsport and its customers achieve maximum levels of vehicle performance. Having a worldwide industry leader like Bosch Motorsport trust in our technologies further reinforces Wind River’s decades of automotive experience.”

The Wind River automotive portfolio also includes Wind River Platform for Infotainment, Wind River Connectivity Solution Accelerator for iOS device connectivity, Android expertise, Tizen integration services, tools such as Wind River Diab Compiler, and virtualization and hypervisor technologies. Wind River world-class professional services and global support help customers better manage the highly detailed requirements, complex software integration, and intricate project planning associated with the automotive industry. With decades of embedded software and automotive industry experience, its unique mix of expertise allows Wind River to support the auto industry in virtually any project.

For additional details about Wind River automotive solutions, visit

About Wind River
Wind River, a wholly owned subsidiary of Intel® Corporation (NASDAQ: INTC), is a world leader in embedded software for intelligent connected systems. The company has been pioneering computing inside embedded devices since 1981, and its technology is found in more than 1 billion products. Wind River offers the industry’s most comprehensive embedded software portfolio, supported by world-class global professional services and support, and a broad partner ecosystem. Wind River delivers the technology and expertise that enables the innovation and deployment of safe, secure, and reliable intelligent systems. To learn more, visit Wind River at

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Wind River World Headquarters

500 Wind River Way
Alameda, CA, 94501

tele: 510.748.4100
toll-free: 800.545.9463
fax: 510.749.2010

Medium Voltage Drive Growth Forecasts Diverge: The Tortoise (North America) and the Hare (China)

Monday, December 9th, 2013

In 2012, strong medium voltage (MV) motor drive sales growth in North America offset weaker sales in China, which resulted in global MV Drive sales growing by 6% to $2.6 billion. In the latest IHS medium voltage motor drive study, MV drive sales are predicted to increase by 8% in 2013, with widely diverging growth rates by region.

In North America, an unconventional energy revolution for shale gas and oil has led to stronger MV drive sales in the American oil & gas industry. IHS predicts that MV drive sales growth in the Americas will remain above 14.5% in 2013 and 9.5% in 2014.The outlook for the American MV drives market is highly dependent on how the oil & gas industry performs.  In 2012, IHS estimates that over 35% of American MV drive sales went into the oil & gas industry.  The forecast for MV drive sales into the oil & gas industry is complex because MV drive sales into upstream, midstream, and downstream applications are predicted to diverge from 2013 to 2017.  In the midstream oil & gas segment, MV drives are used for compressors and pumps for pipeline transportation of oil & gas. MV drive sales growth is predicted to slow in 2014, primarily as an accelerated build out has slowed as North American governments come to an agreement on the future of LNG exports and further pipeline expansion across the United States.

In Asia Pacific, China made up two-thirds of the MV drives market by revenue in 2012 while the Rest of Asia made up about one-third. Each region exhibited widely diverging MV drive sales growth in 2012. In China, overcapacity in metals, cement, and shipbuilding resulted in weaker MV drive sales in 2012, while in the Rest of Asia MV drive sales grew rapidly in 2012, led by sales of MV drives in Southeast Asia excluding Australia.

In 2014, MV drive sales growth is predicted to increase in China as a different set of industries begin to demand MV drives, while in the Americas a resurgent Latin America and continued strength in the United States and Canada is predicted to result in the Americas growing fastest globally in 2014. “A seismic shift in MV drive demand by industry over the next five years is leading to a very different MV drives market. In this challenging economic environment, it is more important than ever to understand what is driving these changes,” says IHS Analyst Rolando Campos.


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