Archive for August, 2015

Asia Pacific Provides Boost to Worldwide Electric Motors in Automotive Applications Market in 2015

Tuesday, August 25th, 2015

The worldwide revenue for electric motors in automotive applications is expected to increase to over $30 billion in 2019, up from $25 billion in 2014, according to IHS Inc. (NYSE: IHS). Among the major global regions, Asia Pacific will lead in growth to 2019 through increased automotive production and sales, culminating in revenue increases of 15.4%.

India and China will be the two fastest-growing markets in Asia Pacific for electric motors in automotive applications from 2014 to 2019, with CAGRs of 8.7% and 7.8%, respectively. However, these countries have different drivers; the Chinese market is driven by environmental awareness whereas the Indian market is driven by its economic transformation.

In terms of unit shipments and revenue, China remained the largest market for electric motors used in automotive applications in 2014. The aftermath of the Tianjin Port explosion caused some capacity losses in China’s automotive manufacturing; however, this has affected close to only 1% of the Chinese electric motor market used for automotive applications. Despite the Chinese yuan devaluation and the recent Tianjin Port blast, the market outlook remains strong in 2015.

In the midst of severe environmental issues in China, the government is imposing legislative regulations for fuel economy and emission control. Automotive component electrification and downsizing are among the effective approaches to achieving the fuel efficiency standard in a vehicle, and the electric motor will play a big part as well. China is among the countries with the fewest number of motors per car, and the majority of cars sold in China are not automated to the same extent as cars in Europe and North America. Despite the growing middle class and opportunities for further electrification of cars and SUVs, the implementation of a car-plate auction system in the region could limit regional carmakers’ sales potential in China.

Meanwhile, India is rapidly emerging as a global sourcing hub for automakers across the globe. The growth of the Indian electric motors market for automotive applications will eventually outpace that of the Chinese market due to a growing local economy, which is partly driven by the national economic transformation program called “Make in India”. India is ranked as the world’s sixth-largest automotive market and world-class automakers are rolling out expansion plans in India to maximize manufacturing capacity and output to minimize the supply-demand gap in the local market. With all of these plans, the Indian market for electric motors in automotive applications is poised for stronger growth through 2019.

Additionally, the Eurozone economy has begun to recover and electric motor shipments to the EMEA region are predicted to return to growth. Much of the increasing demand for electric motors in the EMEA region is because of steady growth in the German and French markets. A total of 691 million motors are predicted to be sold in Germany, France and the rest of Europe (except Russia) in 2019. The electric motor market in Russia for automotive use is decreasing drastically because of poor economic performance and strong consumer price inflation.

Price Competitiveness

Price competitiveness is the biggest challenge in the industry. The average selling price (ASP) of electric motors is forecast to decline in an attempt to boost motor shipments to the automotive industry. There are several companies expanding and diversifying their product lines to cater for both DC brushed motor and DC brushless motor market demand. Despite the decline of ASP, the overall competitive environment will remain unchanged as the existing market players have established good partnerships with OEMs and Tier-1 companies in the automotive industry.

Contact Information

Microchip Announces Audi Q7 Employs MOST150 Devices in Virtual Cockpit Infotainment System

Tuesday, August 11th, 2015

Audi’s Second Combined Digital Instrument Cluster and Multi Media Interface to Employ Microchip’s MOST150 INICs With USB for Seamless Connection to System-on-Chip

Microchip Technology Inc., a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, today announced that AUDI AG is networking the Audi virtual cockpit system in its new high-class Q7 SUV Models using MOST® technology, following a similar deployment in its TT Coupe Models. Specifically, Audi is utilizing Microchip’s OS81110 and OS81118 MOST150 Intelligent Network Interface Controllers (INICs), which provide 150 Mbps performance and support all MOST network data types. The OS81118 also includes a High Speed USB 2.0 interface (PHY/HSIC), to seamlessly connect with the virtual cockpit’s System-on-Chip processor.

To learn more about Microchip’s MOST networking products, visit

To date, more than 170 million MOST interface controllers have been installed in 184 car models since 2001. Audi and all major carmakers have for many years successfully implemented MOST technology in their multi-node infotainment networking systems, as it provides a field-proven, low-risk, whole-system solution. The MOST150 standard also provides Ethernet or Internet-protocol networking capabilities. This latest version of MOST technology continues to predictably and efficiently transport video, audio, packet and control data throughout the vehicle without time-synchronization protocols, using dedicated channels for minimal processor overhead in the main infotainment control unit processors.

“We are very grateful that Audi has once again adopted MOST150 Technology, this time in its new Q7 SUV model,” said Dan Termer, Microchip’s Automotive vice president.

MOST150 also provides 150 Mbps performance and proven electromagnetic-compatibility (EMC) behavior. All MOST INICs offer industry-standard hardware interfaces to processor and peripheral devices for the efficient routing of streaming, packet and control data, which greatly simplifies module designs. End users can immediately access the vehicle’s infotainment system, due to the MOST INIC’s ultra-fast network startup behavior.

The MOST Cooperation standards enable automotive OEMs and their Tier 1 suppliers with a proven and well-supported methodology for defining and implementing high-bandwidth infotainment and Advanced Driver Assistance (ADAS) systems, including a standard physical layer and a robust method for system management and control with superior reliability and Quality of Service (QoS). Using MOST technology also results in reduced weight for easier compliance with environmental regulations.

Follow Microchip

RSS Feed for Microchip Product News:

About Microchip Technology
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at

Contact Information

Microchip Technology Inc.

2355 W. Chandler Blvd.
Chandler, AZ, 85224

tele: 480.792.7200
toll-free: 888.MCU.MCHP
fax: 480.792.7277

New Safety-Documentation Package for STMicroelectronics STM8A Automotive Microcontrollers Streamlines ISO 26262 Certification

Monday, August 3rd, 2015

STMicroelectronics has published a safety manual and FMEDA1 document that help streamline ISO 26262 functional-safety certification up to ASIL-B for systems containing its STM8AF automotive microcontrollers.

With valuable features including CAN and LIN drivers, touch-sense/LCD-control capability, ST’s AEC-Q100 qualified STM8AF series is a popular and economical choice for body and infotainment applications such as seat adjusters, instrumentation, and lighting controllers. Recognizing that reliable operation enhances comfort and driver concentration for a better, safer user experience, Tier 1 equipment suppliers now tend to design these systems to meet ISO 26262 functional-safety standards at ASIL2 A or B. ST’s new STM8A-SafeASIL safety tools show designers how best to work with the microcontroller to achieve the desired safety integrity level, thereby helping ensure successful certification.

The safety manual has been developed with assistance from YOGITECH, a leader in providing functional safety solutions. It provides guidance for hardware design and software integration, including a list of tips, to help engineers ensure correct and safe operation of the STM8AF and so eliminate system failures due to the microcontroller.

The accompanying FMEDA describes the failure probabilities of STM8 IP blocks to help designers ensure their applications achieve the desired system safety integrity.

This safety documentation package is the first in the industry for 8-bit microcontrollers. The safety manual is available immediately to STM8A customers, free of charge, at, while the FMEDA, also free of charge, is available conditional upon signing a Non-Disclosure Agreement (NDA).

For further information please visit:

1FMEDA: Failure Modes, Effects, and Diagnostic Analysis
2ASIL: Automotive Safety Integrity Level. ASIL A is the lowest level for systems where safety standards are deemed applicable. Vehicle-safety equipment such as ABS, airbags, electric steering, engine management and Advanced Driver-Assistance Systems (ADAS) are typically certified to higher safety-integrity levels up to ASIL D.

Contact Information


39, Chemin du Champ des Filles
C. P. 21 CH 1228 Plan-Les-Ouates

toll-free: +41 22 929 29 29
fax: +41 22 929 29 88

Extension Media websites place cookies on your device to give you the best user experience. By using our websites, you agree to placement of these cookies and to our Privacy Policy. Please click here to accept.