Extension Media Creates Content Marketing Services Group Headed by Technology Media Veteran Chris A. Ciufo
New service will create strategically customized print and digital information marketing for embedded technology companies with Client-Customized ContentSM products and services—allowing technical marketers to maximize engagement with target customers and generate new leads.
SAN FRANCISCO — Extension Media announces the formation of its new Content Marketing Services Group, which will be headed by well-known embedded technology expert and media veteran Chris A. Ciufo. Extension Media is the publisher of over 25 business-to-business digital and print magazines, Engineer’s Guides, newsletters, conferences and website channels addressing embedded and semiconductor technologies. The company specializes in publishing targeted, high-value content that attracts strong readership by technical decision-makers and buyers, and enables clients to successfully market their solutions directly to communities of specific buyers.
The Content Marketing Services Group provides a new resource for content marketers, using industry-recognized technology editors to help develop messaging based on their in-depth knowledge of the technologies, markets and reader expectations.
“Many of our clients have recognized that content marketing can create a deeper level of engagement with their customers and prospects by improving their website SEO, positioning their company as a market- and thought-leader, and often creating new and interesting lead-generation opportunities," said Vince Ridley, President and Founder of Extension Media. “Engaging, strategic content is more likely to be found, shared and commented on, and adds value to traditional marketing and PR activities.”
The Content Marketing Services Group will align strategically with Extension Media’s clients in order to create Client-Customized ContentSM that will achieve the client’s objectives to launch new products, build brand awareness, generate leads, educate on and differentiate products, and engage in or influence the online conversation in social media forums. Extension Media’s Content Services Group complements traditional advertising and public relations with targeted content that can deliver more qualified readers and high prospect engagement.
Clients may opt to feature this custom content on Extension Media’s 25+ print Engineer’s Guides, popular EECatalog© and Embedded Intel® Solutions website channels and email newsletters, as well as the client’s own website, blog and social media outlets. The Content Marketing Services Group can also advise clients on how to position this content on existing social media and online groups, or even work with the client to create customized online communities reaching target customers and featuring their content.
Examples of Content Services may include:
- Application Case Studies
- Custom Product or Ecosystem eMagazines
- Editorial and Analyst Videos
- Online Communities and Portals
- Q&A Discussions (text, audio, video)
- Social Media Delivery (posting, trending, tracking)
- Surveys and Analyses
- White Papers
For specifics please download the Custom Content brochure.
“One example of what we’ll do is with sponsored Q&A discussions," says Chris A. Ciufo, Editor-in-Chief and Director of Business Development who will head the group. "We know the market and understand the problems an embedded designer is trying to solve when evaluating and choosing one of our clients’ products or services. We can conduct and publish a succinct technology- or application-based Q&A discussion—with words, audio, or video—that drives right to the heart of the problems faced and solutions offered." Readers will appreciate an editor’s cutting to the chase and saving research time, and Extension Media’s clients will have a better chance of a design-in success.
For more information or to schedule a strategic marketing review, please contact Chris A. Ciufo at
415-683-1106 or email@example.com to discuss specific needs.
About Extension Media
Extension Media is a privately held business-to-business media company and a provider of valuable information, insight and marketing solutions that serve readers and clients around the world. Extension Media operates over 50 business-to-business magazines, engineers’ guides, email newsletters, web sites and conferences that address high-technology industry platforms and emerging technologies such as embedded systems, chip design, semiconductor manufacturing, software, architectures and industry standards. Media programs include EECatalog.com, Embedded Intel® Solutions, Embedded Intel® Solutions China, EmbeddedIntel.com, Multicore Developers Conference, Chip Design, ChipDesignMag.com, and AutodeskCatalog.com. For more information, visit www.eecatalog.com.