There’s so much more than meets the eye to ADLINK; perhaps it’s why they’re one of only five Premier partners to Intel…and a likely leader in the coming embedded IoT phenomenon.
Editor’s note: this particular blog is sponsored by ADLINK, but the opinions represented are my own.
[UPDATE 6-26-14 4:57pm: The Intel Intelligent Systems Alliance is now called the Intel Internet of Things Alliance. This change was announced a few months ago by Intel.]
The ‘iceberg analogy’ applied to OEM ADLINK means that there’s much more substance below the water than what’s immediately visible. After more than 20 announcement “blips” on my PR meter recently, I dug a bit deeper into the company that started out in 1995 in test and measurement building A/D/A equipment and boards. (ADLINK meant “the link between analog and digital”.) The public company moved quickly into industrial computing and a steady 20% CAGR.
I know of ADLINK mostly as providing VME, VPX, COM Express, and PC/104 modules for rugged and harsh systems. They bought PC/104 creator Ampro in 2008, bringing that company’s robust COTS innovations in PC/104 and SWAP-C chassis (size, weight, power, cost) under the ADLINK logo. ADLINK is now the world’s second largest PC/104 supplier.
In 2012, ADLINK purchased Europe’s LiPPERT to round out their rugged SBC expertise and get closer to Intel. LiPPERT brought along a device-to-cloud framework (M2M stack, API, BIOS, web server, etc) called Smart Embedded Management Agent (SEMA) that seems ideal for remote control and query of IoT devices. SEMA, it turns out, works with both x86 and ARM—the architectures that will likely dominate the emerging IoT.
These acquisitions proved that rugged, of course, applies to lots of places besides mil/aero and defense; for example, automotive, transportation (mass transit), medical, industrial, and energy. Upon my closer inspection, I found the ADLINK ‘iceberg’ revealed products and customer testimonials in all of these markets, plus a pattern of innovation and unique intellectual property (IP) like SEMA.
This unique IP isn’t found at most of ADLINK’s competitors: I see it setting the stage for ADLINK’s morphing into an IoT/M2M systems supplier.
Not Buzzed on IoT
Fads evolve quickly, and the Internet of Things was M2M last year, and before that it started as Intel’s Intelligent Systems. (Intelligent Systems is also the name of the Alliance of which ADLINK is a Premier Member.)
Intel merely invented the phrase that envisioned millions of connected embedded systems—some with intelligence, some merely as endpoint sensors. Two key points: 1. Intel was bang-on correct that IoT is no mere fad but a fundamental, sustainable market shift; and 2. I believe ADLINK is supremely well positioned to capitalize on the IoT.
Intel has bets on the IoT in more places than I can list here, from Core, Atom and Quark CPUs and SoCs, to Wind River Intelligent Device Platform, to McAfee’s Embedded Security. Alphabet soup, for sure, but Intel also relies on partners—Premier Partners, those that are privy to Intel’s own iceberg—to round out the IoT ecosystem.
The collection of press releases I’ve received year-to-date point to ADLINK’s complete ‘iceberg’ for the IoT.
The company has hardware, software and systems that touch all of the following: sensor, endpoint note, IoT gateway, network/cloud communications, remote diagnostics, boards/chassis/systems, and demo/application code. And a deep knowledge of how to build rugged, survivable systems.
Over the next several months, I’ll be exploring and sharing with you ADLINK’s technology and IP for the embedded IoT and cloud.
You’ll see that the company’s technology ‘iceberg’ extends well below the water line.