AMD Targets Embedded Graphics

As the PC market flounders, AMD continues focus on embedded, this time with three (3) new GPU families.

The widescreen LCD digital sign at my doctor’s office tells me today’s date, that it’s flu season, and that various health maintenance clinics are available if only I’d sign up. I feel guilty every time.

An electronic digital sign, mostly text based. (Courtesy: Wikimedia Commons.)

An electronic digital sign, mostly text based. (Courtesy: Wikimedia Commons.)

These kind of static, text-only displays are not the kind of digital sign that GPU powerhouses like AMD are targeting. Microsoft Windows-based text running in an endless loop requires no graphics or imaging horsepower at all.

Instead, high performance is captured in those Minority Report multimedia messages that move with you across multiple screens down a hallway; the immersive Vegas-style electronic gaming machines that attract senior citizens like moths to a flame; and the portable ultrasound machine that gives a nervous mother the first images of her baby in HD. These are the kinds of embedded systems that need high-performance graphics, imaging, and encode/decode hardware.

AMD announced three new embedded graphics families, spanning low power (4 displays) ranging up to 6 displays and 1.5 TFLOPs of number crunching for high-end GPU graphics processing.

AMD announced three new embedded graphics families, spanning low power (4 displays) ranging up to 6 displays and 1.5 TFLOPs of number crunching for high-end GPU graphics processing.

Advanced Micro Devices wants you to think of their GPUs for your next embedded system.

AMD just announced a collection of three new embedded graphics processor families using 28nm process technology designed to span the gamut from multi-display and low power all the way up to a near doubling of performance at the high end.  Within each new family, AMD is looking to differentiate from the competition at both the chip- and module/board-level. Competition comes mostly from Nvidia discrete GPUs, although some Intel processors and ARM-based SoCs cross paths with AMD. As well, AMD is pushing its roadmap quickly away from previous generation 40nm GPU devices.

Comparison between AMD 40nm and 28nm embedded GPUs.

Comparison between AMD 40nm and 28nm embedded GPUs.

A Word about Form Factors

Sure, AMD’s got PC-card plug-in boards in PCI Express format—long ones, short ones, and ones with big honking heat sinks and fans and plenty of I/O connections. AMD’s high-end embedded GPUs like the new E8870 Series are available on PCIe and boast up to 1500 GFLOPs (single precision) and 12 Compute Units. They’ll drive up to 6 displays and burn up to 75W of power without an on-board fan, yet since they’re on AMD’s embedded roadmap—they’ll be around for 5 years.

An MXM (Mobile PCIe Module) format PCB containing AMD’s mid-grade E8950 GPU.

An MXM (Mobile PCIe Module) format PCB containing AMD’s mid-grade E8950 GPU.

Compared to AMD’s previous embedded E8860 Series, the E8870 has 97% more 3DMark 11 performance when running from 4GB of onboard memory. Interestingly, besides the PCIe version—which might only be considered truly “embedded” when plugged into a panel PC or thin client machine—AMD also supports the MXM format.  The E8870 will be available on the Type B Mobile PCI Express Module (MXM) that’s a mere 82mm x 105mm and complete with memory, GPU, and ancillary ICs.

Middle of the Road

For more of a true embedded experience, AMD’s E8950MXM still drives 6 displays and works with AMD’s EyeFinity capability of stitching multiple displays together in Jumbotron fashion. Yet the 3000 GFLOPs (yes, that’s 3000 GFLOPs peak, single precision) little guy still has 32 Compute Units, 8 GB of GPU memory, and is optimized for 4K (UHD) code/decoding. If embedded 4K displays are your thing, this is the GPU you need.

Hardly middle of the road, right? Depending upon the SKU, this family can burn up to 95W and is available exclusively on one of those MXM modules described above. In embedded version, the E8950 is available for 3 years (oddly, two fewer than the others).

Low Power, No Compromises

Yet not every immersive digital sign, MRI machine, or arcade console needs balls-to-the-wall graphics rendering and 6 displays. For this reason, AMD’s E6465 series focuses on low power and small form factor (SFF) footprint. Able to drive 4 displays and having a humble 2 Compute Units, the series still boasts 192 GFLOPs (single precision), 2 GB of GPU memory, 5 years of embedded life, but consumes a mere 20W.

The E6465 is available in PCIe, MXM (the smaller Type A size at 82mm x 70mm), and a multichip module. The MCM format really looks embedded, with the GPU and memory all soldered on the same MCM substrate for easier design-in onto SFFs and other board-level systems.

More Than Meets the Eye

While AMD is announcing three new embedded GPU families, it’s easy to think the story stops with the GPU itself. It doesn’t. AMD doesn’t get nearly enough recognition for the suite of graphics, imaging, and heterogeneous processing software available for these devices.

For example, in mil/aero avionics systems AMD has a few design wins in glass cockpits such as with Airbus. Some legacy mil displays don’t always follow standard refresh timing, so the new embedded GPU products support custom timing parameters. Clocks like Timing Standard, Front Porch, Refresh Rate and even Pixel Clocks are programmable—ideal for the occasional non-standard military glass cockpit.

AMD is also a strong supporter of OpenCL and OpenGL—programming and graphics languages that ease programmers’ coding efforts. They also lend themselves to creating DO-254 (hardware) and DO-178C (software) certifiable systems, such as those found in Airbus military airframes. Airbus Defence has selected AMD graphics processors for next-gen avionics displays.

Avionics glass cockpits, like this one from Airbus, are prime targets for high-end embedded graphics. AMD has a design win in one of Airbus' systems.

Avionics glass cockpits, like this one from Airbus, are prime targets for high-end embedded graphics. AMD has a design win in one of Airbus’ systems.

Finally, AMD is the founding member of the HSA Foundation, an organization that has released heterogeneous system standard (HSA) version 1.0, also designed to make programmers’ jobs way easier when using multiple dissimilar “compute engines” in the same system. Companies like ARM, Imagination, MediaTek and others are HSA Foundation supporters.

 

 

Move Over Arduino, AMD and GizmoSphere Have a “Jump” On You with Graphics

The UK’s National Videogame Arcade relies on CPU, graphics, I/O and openness to power interactive exhibits.

Editor’s note: This blog is sponsored by AMD.

When I was a kid I was constantly fascinated with how things worked. What happens when I stick this screwdriver in the wall socket? (Really.) How come the dinner plate falls down and not up?

Humans have to try things for ourselves in order to fully understand them; this sparks our creativity and for many of us becomes a life calling.

Attempting to catalyze visitors’ curiosity, the UK’s National Videogame Arcade (NVA) opened in March 2015 with the sole intention of getting children and adults interested in videogames through the use of interactive exhibits, most of which are hands-on. The hope is that young people will first be stimulated by the games, and secondly that they someday unleash their creativity on the videogame and tech industries.

The UK's National Videogame Arcade promotes gaming through hands-on exhibits powered by GizmoSphere embedded hardware.

The UK’s National Videogame Arcade promotes gaming through hands-on exhibits powered by GizmoSphere embedded hardware.

 Might As Well “Jump!”

The NVA is located in a corner building with lots of curbside windows—imagine a fancy New York City department store but without the mannequins in the street-side windows. Spread across five floors and a total of 33,000 square feet, the place is a cooperative effort between GameCity (a nice bunch of gamers), the Nottingham City Council, and local Nottingham Trent University.

The goal of pulling in 60,000 visitors a year is partly achieved by the NVA’s signature exhibit “Jump!” that allows visitors to experience gravity (without the plate) and how it affects videogame characters like those in Donkey Kong or Angry Birds. Visitors actually get to jump on the Jump-o-tron, a physics-based sensor that’s controlled by GizmoSphere’s Gizmo 2 development board.

The Jumpotron uses AMD's G-Series SoC combining an x86 and Radeon GPU.

The Jumpotron uses AMD’s G-Series SoC combining an x86 and Radeon GPU.

The heart of Gizmo 2 is AMD’s G-Series APU, combining a 64-bit x86 CPU and Radeon graphics processor. Gizmo 2 is the latest creation from the GizmoSphere nonprofit open source community which seeks to “bring the power of a supercomputer and the I/O capabilities of a microcontroller to the x86 open source community,” according to www.gizmosphere.org.

The open source Gizmo 2 runs Windows and Linux, bridging PC games to the embedded world.

The open source Gizmo 2 runs Windows and Linux, bridging PC games to the embedded world.

Jump!” allows visitors to experience—and tweak—gravity while examining the effect upon on-screen characters. The combination requires extensive processing—up to 85 GFLOPS worth—plus video manipulation and display. What’s amazing is that “Jump!”, along with many other NVA exhibits, isn’t powered by rackmount servers but rather by the tiny 4 x 4 inch Gizmo 2 that supports Direct X 11.1, OpenGL 4.2x, and OpenCL 1.2. It also runs Windows and Linux.

AMD’s “G” Powers Gizmo 2

Gizmo 2 is a dense little package, sporting HDMI, Ethernet, PCIe, USB (2.0 and 3.0), plus myriad other A/V and I/O such as A/D/A—all of them essential for NVA exhibits like “Jump!” Says Ian Simons of the NVA, “Gizmo 2 is used in many of our games…and there are plans for even more games embedded into the building,” including furniture and even street-facing window displays.

Gizmo 2’s small size and support for open source software and hardware—plus the ability to develop on the gamer’s Unity engine—makes Gizmo 2 the preferred choice. Yet the market contains ample platforms from which to choose. Arduino comes to mind.

Gizmo 2's schematic.

Gizmo 2′s schematic. The x86 G-Series SoC is loaded with I/O.

Compared to Arduino, the AMD G Series SoC (GX-210HA) powering Gizmo 2 is orders of magnitude more powerful, plus it’s x86 based and running at 1.0GHz (the integral GPU runs at 300 MHz). This makes the world’s cache of Intel-oriented, Windows-based software and drivers available to Gizmo 2—including some server-side programs. “NVA can create projects with Gizmo 2, including 3D graphics and full motion video, with plenty of horsepower,” says Simons. He’s referring to some big projects already installed at the NVA, plus others in the planning stages.

“One of things we’d like to do,” Simons says, “is continue to integrate Gizmo 2 into more of the building to create additional interactive exhibits and displays.” The small size of Gizmo 2, plus the wickedly awesome performance/graphics rendering/size/Watt of the AMD G-Series APU, allows Gizmo 2 to be embedded all over the building.

See Me, Feel Me

With a nod to The Who’s (1) rock opera Tommy, the NVA building will soon have more Gizmo 2 modules wired into the infrastructure, mixing images and sound. There are at least three projects in the concept stage:

  • DMX addressable logic in the central stairway.  With exposed cables and beams, visitors would be able to control the audio, video, and possibly LED lighting of the stairwell area using a series of switches. The author wonders if voice or other tactile feedback would create all manner of immersive “psychedelic” A/V in the stairwell central hall.
  • Controllable audio zones in the rooftop garden. The NVA’s Yamaha-based sound system already includes 40 zones. Adding AMD G-Series horsepower to these zones would allow visitors to create individually customized light/sound shows, possibly around botanical themes. Has there ever been a Little Shop of Horrors videogame where the plants eat the gardener? I wonder.
  • Sidewalk animation that uses all those street-facing windows to animate the building, possibly changing the building’s façade (Star Trek cloak, anyone?) or even individually controlling games inside the building from outside (or presenting inside activities to the outside). Either way, all those windows, future LCDs, and reams of I/O will require lots more Gizmo 2 embedded boards.

The Gizmo 2 costs $199 and is available from several retailers such as Element14. With Gerber schematics and all the board-focused software open source, it’s no wonder this x86 embedded board is attractive to gamers. With AMD’s G-Series APU onboard, the all-in-one HDK/SDK is an ideal choice for embedded designs—and those future gamers playing with the Gizmo 2 at the UK’s NVA.

BTW: The Who harkened from London, not Nottingham.

AMD on a Design Win Roll: GE and Samsung, Recent Examples

AMD is announcing several design wins per week as second-gen APUs show promise.

Note: AMD is a sponsor of this blog.

I follow many companies on Twitter, but lately it’s AMD that’s tweeting the loudest with weekly design wins. The company’s APUs—accelerated processing units—seem to be gaining traction in systems where PC functionality with game-like  graphics is critical. Core to both of these—pun intended!—is the x86 ISA with its PC compatibility and rich software ecosystem.

Here’s a look at two of AMD’s recent design wins, one for an R-Series and the other for the all-in-one G-Series APU.

Samsung’s “set-back box” adds high-res graphics and PC functions to their digital signage displays. (Courtesy: Samsung.)

Samsung’s “set-back box” adds high-res graphics and PC functions to their digital signage displays. (Courtesy: Samsung.)

Samsung Digital Signs on to AMD

In April Samsung and AMD announced that AMD’s second-gen embedded R-Series APU, previously codenamed “Bald Eagle” is powering Samsung’s latest set-back box (SBB) digital media players. I had no idea what a set-back box is until I looked it up.

Turns out it’s a slim embedded “pizza box” computer 310mm x 219mm x 32mm (12.2in x 8.6in x 1.3in) that’s inserted into the back (“set-back”) of a Samsung Large Format Display (LFD). These industrial-grade LFDs range in size from 32in to 82in and are used in digital signage applications.

Samsung LFDs (large format displays) use AMD R-Series APUs for flexible display features, like sending content to multiple displays via a network. (Courtesy: Samsung.)

Samsung LFDs (large format displays) use AMD R-Series APUs for flexible display features, like sending content to multiple displays via a network. (Courtesy: Samsung.)

What makes them so compelling is the reason they chose AMD’s R-Series APU. The SBB is a complete networked PC, alleviating the need for a separate box; they’re remotely controlled by Samsung’s MagicInfo software that allows up to 192 displays to be linked with same- or stitched-display information.

That is, one can build a video wall where the image is split across the displays—relying on AMD’s EyeFinity graphics feature—or content can be streamed across networked displays depending upon the retailer’s desired effect. Key to Samsung’s selling differentiation is remote management, RS232 control, and network-based self-diagnostics and active alert notification of problems.

Samsung is using the RX-425BB APU with integrated AMD Radeon R6 GPU. Per the datasheet, this version has a 35W TDP, 4 x86 cores and 6 GPU cores @ 654 MHz, is based on AMD’s latest “Steamroller” 64-bit CPU and Embedded Radeon E8860 discrete GPU. Each R-Series APU can drive four 3D, 4K, or HD displays (up to 4096 x 2160 pixels) while running DirectX 11.1, OpenGL 2.4 and AMD’s Mantle gaming SDK.

As neat as all of this is—it’s a super high-end embedded LAN-party “gaming” PC system, afterall—it’s the support for the latest HSA Foundation specs that makes the R-Series (and companion G-Series SOC) equally compelling for deeply embedded applications.  HSA allows mixed CPU and GPU computation which is especially useful in industrial control with its combination of general purpose, machine control, and display requirements.

GE Chooses AMD SOC for SFF

The second design win for AMD was back in February and it wasn’t broadcast widely: I stumbled across it while working on a sponsored piece for GE Intelligent Platforms (Disclosure: GE-IP is a sponsor of this blog.)

The AMD G-Series is now a monolithic, single-chip SOC that combines x86 CPU and Radeon graphics. (Courtesy: GE; YouTube.)

The AMD G-Series is now a monolithic, single-chip SOC that combines x86 CPU and Radeon graphics. (Courtesy: GE; YouTube.)

Used in a rugged, COM Express industrial controller, the AMD G-Series SOC met GE’s needs for low power and all-in-one processing, said Tommy Swigart, Global Product Manager at GE Intelligent Platforms. The “Jaguar” core in the SOC can sip as little as 5W TDP, yet still offers 3x PCIe, 2x GigE, 4x serial, plus HD audio and video, 10 USB (including 2x USB 3.0) and 2 SATA interfaces. What a Swiss Army knife of capability it is.

GE chose AMD’s G-Series APU for a rugged COM Express module for use in GE’s Industrial Internet. (Courtesy: GE Intelligent Platforms, YouTube.)

GE chose AMD’s G-Series APU for a rugged COM Express module for use in GE’s Industrial Internet. (Courtesy: GE Intelligent Platforms, YouTube.)

GE’s going all-in with the GE Industrial Internet, the company’s version of the IoT. Since the company is so diversified, GE can wring cost efficiencies for its customers by predicting aircraft maintenance, reducing energy in office HVAC installations, and interconnecting telemetry from locomotives to reduce track traffic and downtime. AMD’s G-Series APU brings computation, graphics, and bundles of I/O in a single-chip SOC—ideal for use in GE’s rugged SFF.

GE’s Industrial Internet runs on AMD’s G-Series APU. (Courtesy: GE; YouTube.)

GE’s Industrial Internet runs on AMD’s G-Series APU. (Courtesy: GE; YouTube.)