48th DAC: Atrenta, Cadence and SpringSoft Sponsor Free Exhibits Floor Passes and I LOVE DAC campaign

LOUISVILLE, Colo. May 25, 2011 – Offering a unique opportunity to enter the 48th Design Automation Conference (DAC) for free, Atrenta, Cadence, and SpringSoft are sponsoring three-day exhibits passes through the third annual ‘I LOVE DAC’ campaign at DAC.  DAC is the premier conference devoted to design and design automation of electronic systems. The conference and exhibition will be held at the San Diego Convention Center in San Diego, California, from June 5-9, 2011.

“Let’s face it, DAC is the centerpiece event for EDA users and EDA suppliers,” said Mike Gianfagna, vice president of marketing at Atrenta. “We are delighted to be working alongside Cadence and SpringSoft to bring more deserving folks onto the show floor at DAC. I only wish we could afford to buy tickets for everyone. So I encourage people to hurry and sign up now before the supply of free passes runs out.”

“As a leading event for the EDA industry, DAC gives attendees the opportunity to experience the latest advancements in design automation,” said Todd Lenz, vice president of global marketing for Cadence Design Systems.  “In an industry where collaboration is fundamental to design success, it’s important that we make the DAC exhibits accessible to as many people as possible.  The cooperation of Atrenta, Cadence, and SpringSoft will help realize that goal.”

“SpringSoft is thrilled to sponsor the ‘I LOVE DAC’ program for the third consecutive year. DAC is an event that the design community shouldn’t miss out on, so anything we can do to make it more accessible is good for users, vendors and the industry,” said Thomas Li, marketing director at SpringSoft.

3-Day Exhibit Floor Pass

The exhibits pass allows attendees to see what over 200 vendors are demonstrating and talking about on the exhibition floor in 2011. The pass also allows registrants to attend the “Up Close and Personal” interview with Steve Wozniak sponsored by Magma Design Automation and three additional great keynotes. It also grants access to cocktail receptions every evening, and to the excellent technical presentations at the Pavilion Panels, Embedded Theater presentations and panels, Exhibitor Forum presentations, and the Embedded Systems & Software zone. Register here for a free exhibits pass —

I LOVE DAC Campaign

Attendees wearing an I LOVE DAC button are eligible to win one of three $600 Apple gift cards. One card each day will be given out randomly on the show floor to someone wearing a 2009, 2010 or 2011 I LOVE DAC pin. The 2011 edition of this collectable pin can be picked up at the Atrenta, Cadence or SpringSoft booths.

About DAC
The Design Automation Conference (DAC) is recognized as the premier event for the design of electronic circuits and systems, and for electronic design automation (EDA) and silicon solutions. A diverse worldwide community representing more than 1,000 organizations attends each year, represented by system designers and architects, logic and circuit designers, validation engineers, CAD managers, senior managers and executives to researchers and academicians from leading universities. Close to 60 technical sessions selected by a committee of electronic design experts offer information on recent developments and trends, management practices and new products, methodologies and technologies. A highlight of DAC is its exhibition and suite area with approximately 200 of the leading and emerging EDA, silicon, intellectual property (IP) and design services providers. The conference is sponsored by the Association for Computing Machinery (ACM), the Electronic Design Automation Consortium (EDA Consortium), and the Institute of Electrical and Electronics Engineers (IEEE), and is supported by ACM’s Special Interest Group on Design.

Contact Information

Cadence Design Systems, Inc.

2655 Seely Avenue
San Jose, CA, 95134

tele: 408.943.1234
fax: 408.943.0513

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