Goodbye, EDAC; Hello, ESD Alliance
By Jeff Dorsch, Contributing Editor
The Electronic Design Automation Consortium (EDAC) is no more. The industry organization, founded in 1989, is changing its name to the Electronic System Design Alliance, or ESD Alliance.
The name change is being accompanied by an expansion of the organization’s charter. Having taken on semiconductor intellectual property several years ago, the ESD Alliance will also address advanced packaging and embedded software, according to Robert Smith, who took over last year as executive director of EDAC. The ESD Alliance will also welcome service companies that offer design know-how and resources.
The alliance’s launch was marked by an evening event on Wednesday (March 30) at the SEMI headquarters in San Jose, Calif., where the ESD Alliance has its offices. In attendance at the social gathering were several EDAC directors, including Simon Segars, chief executive officer of ARM Holdings; Wally Rhines, chairman and CEO of Mentor Graphics; Lip-Bu Tan, president and CEO of Cadence Design Systems; and Aart de Geus, chairman and co-CEO of Synopsys.
“We’re part of this large ecosystem,” Bob Smith said Wednesday evening, adding, “Semiconductors – they need design.” He recognized by name many of the people involved in EDAC and now the ESD Alliance.
A slide presentation at the event began with “Kingdom of Rain,” by The The, segueing to “Love Shack” by the B-52’s – two songs dating to 1989, the year EDAC was formed. That also was the year Taylor Swift was born, one slide noted.
In 2016, marked musically by Mark Ronson’s “Uptown Funk” in the slide show, the ESD Alliance is taking the place of the EDA Consortium.