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Self-Ordering Kiosks Display the Future

Visit a quick-service restaurant, movie theater, or other busy retailer, and you’ll likely find a self-service kiosk. It might be a freestanding display where you can browse the merchant’s offerings, or a tableside tablet where you can order food and pay your bill.

This proliferation of digital solutions is part of a larger trend toward retail automation. Kiosks and other technologies are critical for maintaining profitability in the face of rising labor costs and increasingly complex customer expectations.

Self-service kiosks help control costs by reducing the head count needed, for example, in an ordering or checkout line. At the same time, kiosks can improve customer service by speeding up the ordering and checkout process.

Consider the experience of one global quick-service restaurant (QSR). The company installed four kiosks at a pilot store and in just two months achieved:

 

  • 22% more in-store transactions
  • 23% increase in overall sales
  • 89% of customers reported they would use again

Read the full story here

 

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