Digital Signage Expo 2016 Seminar to Present “Introduction to Digital Signage: A Roadmap for Success”

AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that its four-part Digital Signage Fundamentals Seminar Program at DSE 2016 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, will include an hour-long session titled, “Introduction to Digital Signage: A Roadmap for Success.”

On Wednesday, March 16 from 9-10 a.m., Alan Brawn, Principal and Co-owner of Brawn Consulting, will present an introductory session designed to help attendees understand the key elements that go into each and every digital signage project. The session will provide a roadmap of the key elements of digital signage and a step-by-step process that can be used as a continuing reference to fully understand what needs to be done and in what order to insure the success of a project.

DSE Advisory Board members recently had the opportunity to comment on what to consider when planning a digital signage network and offered a variety of interesting insights, including:

“Without considerable upfront planning and post-installation support, a network is doomed to failure. The network should have clearly stated objectives and initial network plans should account for future network expansion.”

Margot Myers, Director of Global Marketing & Communications, The Platt Retail Institute

“One of the biggest mistakes I’ve seen clients repeatedly commit is underestimating the amount of time and effort required to successfully launch and maintain a digital signage network. A network needs a solid foundation upon which can be built an efficient organizational structure.”

Pat Hellberg, Principal, The Preset Group

To read more about why other DSE Advisory Board members feel this to be an important topic, see

Registration for “Introduction to Digital Signage: A Roadmap for Success,or any of the DSE 2016 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Mark your calendar now: DSE® 2016, co-located with the Digital Content Show, is scheduled for March 15-18, 2016, with access to the Exhibit Hall March 16 and 17 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. Or, for more information, visit

You can follow DSE on Twitter at DSExpo, or for all DSE 2016 updates, use #dse2016. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 15-18, 2016 with access to the Exhibit Hall March 16-17. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in 10 educational tracks. The 2016 program will be comprised of pre- and post-show educational events, general conference seminars, as well as targeted Industry Roundtable Discussion Groups and free presentations staged in on-floor theaters.


For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

Contact Information

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