Dairy Queen’s Rider to Present “How to Create Excellent RFIs and RFPs” At Digital Signage Expo 2017



Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Janna Rider, Director of Digital Merchandising for Dairy Queen, will present a session at DSE 2017 entitled, “How to Create Excellent RFIs and RFPs.

This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2017 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network.

To be presented Thursday, March 30 at 9 a.m., this session will explore the RFI/RFP process, including steps in the process and steps that should be taken before entering into an RFP. It is important to find a vendor that fits well with company culture and not one that requires changing the company. The session will also cover the end of the RFP, company selection and contract.

DSE Advisory Board members considered ROI versus ROO and suggested:

“In the corporate world, it can be rather difficult to quantify ROI, so ROO or Return on Objective is the more important. ROO can be used at multiple levels of your digital signage strategy, from screen placement to content strategy and all the way to message strategy.” Jennifer Arani, Digital Signage Coordinator, Farmers Insurance Group

“It depends on what your objective is regarding the digital signage installation. We use our digital signage network to inform customers and guests. Additionally, we use the same signage to sell advertising and sponsorship.” Mark Geiger, Associate Director of Marketing & Business Development, Georgia World Congress

To read more about why other DSE Advisory Board members feel this to be an important topic, see http://www.digitalsignageconnection.com/ask-board-roi-vs-roo.

Registration for DSE’s Wednesday Fundamentals session “How to Create Excellent RFIs and RFPs,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

Attend two shows on the same trip – qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, March 29 and Thursday, March 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.


About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

Contact Information

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