DSE 2017 to Host Society for Experiential Graphic Design SEGD Branded Environments: Design for Brand Centric Customer Experiences



Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that it will host an all-new, full-day SEGD Branded Environments: Design for Brand Centric Customer Experiences on Tuesday and Wednesday, March 28, at DSE 2017, to be presented by the Society for Experiential Graphic Design (SEGD).

The program will open at 9 a.m. on Tuesday, March 28, with a welcome by Justin Molloy, Director of Education for SEGD, followed by a keynote address by Eric Heiman, Partner and Creative Director of Volume, Inc. SEGD will host a reception from 5:30-7:30 p.m. that evening. The program agenda includes:

Tuesday, March 28, 9 a.m. – 5:00 p.m.

  • Keynote: Navigating the Big Picture: Design and Brand Adds Value for People Places and Business, to be presented by Eric Heiman, Partner and Creative Director of Volume, Inc.
  • Placemaking for Communities: Maximizing the Potential of Civic Brands to be presented by Jen Bressler, Principal of Hunt Design.
  • Brand for Sport: Transforming the Fan Experience, to be presented by Cameron Smith, Partner and Creative Director for Infinite Scale.
  • Retail Experiences: Engaging Customers Through Dynamic Brands, to be presented by Marcos Terenzio, Director of Digital Experiences for Shikatani Lacroix Design.
  • Content and Media Development: Digitally Integrated Branded Environments, to be presented by Emily Webster, Senior Designer and AV Technologist at ESI Design.
  • Optimizing Brand Experiences: The Right Solutions for Your Customers to be presented by Brian Collins, CCO/Co-Founder of Collins.
  • Workshops: Two Roundtables per Track:
    • Track 1 – Project Management 101
    • Track 2 – Budgets and Specs for Digital 101
    • Track 3 – User Research 101

An optional second day, consisting of a Premium Experiential Tour of the T-Mobile Arena and DSE Show Floor tours, is available for an additional $100 on Wednesday, March 29.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About the Society for Experiential Graphic Design (SEGD)

SEGD is the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. We are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.

We have 1,621 members in more than 20 countries.

About DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

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