ArcSoft and CEVA Partner to Raise the Performance Level of Smartphone Cameras



Companies optimize ArcSoft image enhancement technologies for CEVA imaging and
vision DSPs; Smartphones deploying the solution to be in the market shortly

SHANGHAI, China – Mobile World Congress – June 28, 2017 – CEVA, Inc. (NASDAQ: CEVA),
the leading licensor of signal processing IP for smarter, connected devices, and
ArcSoft, the global leader of image-intelligent technologies, announced today that
the companies have collaborated to develop an optimized implementation of ArcSoft’s
suite of image enhancement technologies for the CEVA family of imaging and vision
DSPs. A solution based on this collaboration is already in design with leading
smartphone manufacturer Vivo, and will be in the market shortly.

Smartphone OEMs are continuously looking to further enhance the image and video
quality of the cameras and the overall performance of the image signal processor.
CEVA’s imaging and vision DSPs, including the CEVA-XM4 and CEVA-XM6 are specifically
designed to handle complex imaging and vision algorithms, and provide a significant
advantage in terms of performance and power consumption compared to general purpose
DSPs, GPUs or CPUs. ArcSoft’s suite of image enhancement technologies, including
low-light shot, image stabilization and noise reduction showed a significant
performance advantage compared to running these same algorithms on the smartphone
CPU.

Frison Xu, VP, Marketing at ArcSoft, commented: “Our suite of image enhancement
technologies are used broadly in the smartphone market today, deployed in a range of
different processor architectures. After optimizing our algorithms for CEVA’s
imaging and vision DSP, we were very impressed with the results. For OEMs looking
for a truly differentiated smartphone experience, CEVA’s imaging and vision DSPs
offer the flexibility and raw performance to implement even the most sophisticated
algorithms.”

Ilan Yona, vice president and general manager of the Vision Business Unit at CEVA,
commented: “The combination of ArcSoft and CEVA for smartphone cameras is a very
powerful one, bringing together best-in-class imaging algorithms with the industry’s
leading imaging and vision DSP. The combined performance efficiency will enable
smartphone manufacturers to add exciting new imaging and vision technologies which
the users crave and deliver smartphone differentiation through of camera features
and battery life.”

About ArcSoft
ArcSoft is the global leader in imaging intelligence technology. In our 20th year,
our world-class Intelligent Imaging™ enables visual ‘thinking’ capabilities in more
than 1.5 billion of today’s most popular smartphones. We’re the creative team behind
Perfect365®, the world’s most popular FREE makeup app, and simplicam® powered by
Closeli®, the first and only Wi-Fi video solution with face recognition who can tell
you who is there. We also provide imaging solutions to our device partners in
computers, digital cameras, the hottest wearables, TVs, home appliances and cloud
storage. For more information, visit www.arcsoft.com.

About CEVA, Inc.
CEVA is the leading licensor of signal processing IP for a smarter, connected world.
We partner with semiconductor companies and OEMs worldwide to create
power-efficient, intelligent and connected devices for a range of end markets,
including mobile, consumer, automotive, industrial and IoT. Our ultra-low-power IPs
for vision, audio, communications and connectivity include comprehensive DSP-based
platforms for LTE/LTE-A/5G baseband processing in handsets, infrastructure and
machine-to-machine devices, advanced imaging, computer vision and deep learning for
any camera-enabled device, audio/voice/speech and ultra-low power always-on/sensing
applications for multiple IoT markets. For connectivity, we offer the industry’s
most widely adopted IPs for Bluetooth (low energy and dual mode), Wi-Fi (802.11
a/b/g/n/ac up to 4×4) and serial storage (SATA and SAS). Visit us at
www.ceva-dsp.com and follow us on Twitter, YouTube and LinkedIn.

Contact Information

CEVA Inc.

1943 Landings Drive
Mountain View, CA, 94043
USA

tele: +1 650 417 7900
sales@ceva-dsp.com
http://www.ceva-dsp.com/index.php

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • TwitThis