Coming to PC Near You



BURNABY, British Columbia – December 06, 2010 – The USB 3.0 final spec was published in late 2008 but it’s taken some time for USB 3.0 to materialize in the market. With multiple USB xHCI Host Controllers and IP available from companies like NEC, TI, and Synopsis and the Taiwanese manufacturers, we’re starting to see USB 3.0 products appear in the market.  The recent announcements of USB 3.0 motherboard integration by companies like ASUS and Gigabyte will certainly help accelerate the demand for OEM’s to implement USB 3.0 into devices as well.

Advantages of using USB 3.0:

  • Speed– USB 3.0 is roughly about 10 times the performance (max.) than USB 2.0This is achieved because USB 3.0 is essentially an overlay on top of the D+/D- USB 2.0 wires, adding 2 additional sets of wires that carry USB 3.0 data only. With each differential pair taking care of one half of the communications (either host to device or device to host), the system delivers full duplex communications as opposed to the half duplex communications of USB 2.0.  There are some efficiencies in this method that help reduce power requirements (e.g. removing the need for polling) although new connectors and cables are obviously required to support all the additional internal wires.
  • Power – Additional powering capabilities, namely increased bus power support:  150 mA vs. 100mA for unconfigured, 900mA vs. 500mA for configured devices (configured/unconfigured referring to software drivers) for powering devices without an external power supply.
  • Performance – Early performance of USB 3.0 products seems to be varied from as low as a 3X performance boost to up to the expected 10X.  Performance is derived from the performance of each individual component in the system, namely the specific host controller (they aren’t all created equal!), connector/cable (you need a 3.0 cable and connector to get 3.0 speeds) and the device itself (and its specific USB 3.0 PHY implementation).

The USB 3.0 devices we’re seeing in the market today are mostly external hard drives, web cameras, and flash drives, it will be interesting to see what other device types migrate to USB 3.0 as certainly not all will give the cost adder.

About Icron Technologies Corp.
Icron Technologies (TSX-V:IT) is an innovative leader in the development and manufacturing of high performance video and USB extension solutions for commercial and industrial markets worldwide. Icron’s patented extension technology extends PC Video and USB devices over many media types including Cat 5, Fiber, Wireless, DisplayPort, Coax, Powerline, and over a corporate LAN.

Icron’s extension products are deployed in a wide range of applications such as digital home connectivity, industrial automation, medical imaging, aerospace, interactive digital signage, remote desktop extension, security and surveillance, enterprise computing, isolated USB, and point-of-sale markets, or anywhere where a PC needs to be remotely located from a display or peripheral device.
Icron is a publicly traded corporation and trades under the symbol "IT" on the TSX Venture Exchange. For more information on the company and its products, please visit http://www.icron.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

FORWARD-LOOKING STATEMENTS:  Except for statements of historical fact, all statements in this news release―including, without limitation, statements regarding financial estimates and future plans and objectives of Icron―are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate; actual results and future events could differ materially from those anticipated in such statements.

Contact Information

Icron Technologies Corporation

4664 Lougheed Hwy
Suite 221
Burnaby, BC, V5C 5T5
Canada

tele: 1.604.638.3920
sales@icron.com
www.icron.com

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