ThirdEye’s Augmented Reality Debut at CES 2018, A Family Dream

Nick Cherukuri Advances Family Company, Pushing AR to Its Limits While Meeting Modern Demands

Princeton, New Jersey – January 3, 2018 – Augmented reality (AR) pulls together the physical and the virtual through a single windowpane. Today, AR has reached new heights through the proliferation of telework. And by 2020 the shipment of AR glasses will reach more than 5 million units, alongside a market growth soaring past 90 billion dollars.

For Nick Cherukuri, president and founder of ThirdEye Gen, Inc., his family has known the AR space for quite some time. His New Jersey-based company is backed by more than 20 years of development and expertise in AR for the U.S. Department of Defense. Now it’s entering the private sector with the X1 Smart Glasses. This powerful workplace mobile AR device debuts at CES Las Vegas, January 9-12, 2018.


“I have spent the bulk of my career invested in tech that provides a public good and creates opportunity, while moving the country forward,” said Babu Cherukuri, CEO of ThirdEye and Nick’s father. “What we did for the military transfers over to civilians and truly supports just about any occupation. I’m proud of where we’ve taken this technology. Our smart glasses have the highest definition available on the market, and paired with our fully-integrated AR software, we are bringing state-of-the-art AR to everyday life.”

ThirdEye’s Enterprise Software moves AR forward by enabling users to experience the point-of-view of another person via live audio and video communication and placing digital information directly in the user’s field of view. It caters to every industry, from medical workers on-site, to manufacturers searching for the right place to drop equipment, to mom-and-pop shops just looking to increase daily efficiency.

The company will showcase their product at CES Unveiled from the Shoreline Exhibit Hall in Mandalay Bay at 5 p.m. on January 7, 2018, and from the Augmented Reality Marketplace in South Hall, Booth #21733 at the Las Vegas Convention Center on January 9-12, 2018.

For additional information, please visit or contact

Contact Information


300 Alexander Park
Suite 206
Princeton, NJ, 08540

Share and Enjoy:
  • Digg
  • Sphinn
  • Facebook
  • Mixx
  • Google
Extension Media websites place cookies on your device to give you the best user experience. By using our websites, you agree to placement of these cookies and to our Privacy Policy. Please click here to accept.