AMD Offers New Products, Expands AMD64 Longevity Program to Further Support Embedded Market

Embedded World, Nürnberg, GERMANY — February 13, 2007 —At the Embedded World
Exhibition & Conference this week, AMD (NYSE: AMD) announced the next step in the
evolution of its embedded business—including the addition of Second-Generation AMD
Opteron™ processors and AMD Athlon™ 64 X2 dual-core processors to the AMD64
Longevity Program, plus the release of the new AMD Geode™ LX900@1.5W processor. With
a commitment to lowering customers’ time to market, AMD is also offering several new
Reference Design Kits (RDKs). Spanning high-end to very low power embedded markets, these
new AMD solutions are part of a continued focus on delivering a stable, consistent,
high-performance architecture for embedded designers.

“Today we are significantly expanding our embedded market support,” said Greg White,
vice president, Embedded Computing Solutions Division, AMD. “We believe that only AMD can
offer embedded designers scalable and powerful, yet energy- and cost-efficient, products
and solutions that leverage the most flexible x86 platforms available. Our
customer-centric approach to innovation means we offer solutions that not only meet, but
also exceed design requirements and performance expectations.”

As a testament to the broad adoption of AMD processors by embedded designers and the support of AMD’s vision for the future in the embedded market, WIN Enterprises also announced today that it is offering the first Single Board Computer (SBC) embedded design featuring the Second-Generation AMD Opteron processor with DDR2 memory. More information is available at

“WIN Enterprises is excited to be the first AMD embedded industry technology partner to
provide a single board computing solution based on the Second-Generation AMD Opteron
processor,” said Matt Stevenson, Chief Architect of WIN Enterprises. “The use of the
processor in embedded designs represents a significant advancement in providing
cost-effective, small form factor computing that will serve an ever-widening range of

Expanded Embedded Product Offerings

AMD is dramatically growing it’s offerings for high-end embedded markets. The AMD64
Longevity Program makes select AMD64 technology available for a longer-than-standard
timeframe and now includes Second-Generation AMD Opteron processors and the AMD Athlon 64
X2 dual-core and AMD Athlon 64 processors. These processors are ideal for high-end storage
and telecommunications embedded designs, as well as more traditional embedded markets such
as security, medical imaging, military systems, single board computing, point-of-sale
solutions and gaming. This is in addition to the Mobile AMD Sempron™ processor Model
3500+ and the AMD Turion™ 64 X2 dual-core mobile technology Model TL-52 recently
announced in January.

  • The Second-Generation AMD Opteron Processor: The leading-edge performance-per-watt
    of the Second-Generation AMD Opteron processor with Direct Connect Architecture, combined
    with scalability, reliability and industry-standard features, helps ensure an embedded
    design that can give customers a long-range plan for the lifecycle of their systems.
  • The AMD Athlon 64 and AMD Athlon 64 X2 Dual-Core Processors: The AMD Athlon 64 and
    AMD Athlon 64 X2 dual-core processors combine high-performance at low power, with unique
    features such as the integrated DDR2 memory controller supporting ECC.

Also available today, the new AMD Geode LX900@1.5W processor is the most advanced Geode
LX processor for demanding applications. Like the AMD Athlon 64 and AMD Athlon 64 X2
Dual-Core processors, the AMD Geode LX900 is designed to deliver premium performance with
very low total system power. The highly integrated architecture of the AMD Geode LX
enables long battery life and small form-factor designs common to thin clients, SBCs, and
ultra mobile applications.

New RDK’s help decrease time-to-market

Finally today, as part of an ongoing effort to help embedded designers reign in overall
costs and speed time-to-market, AMD released three additional RDK’s:

  • The AMD Geode LX Network Attached Storage (NAS) RDK: This RDK provides companies
    with the design requirements necessary to develop powerful solutions that help enable
    sharing of movies, music, and other forms of data while also offering redundancy and
    security features required for this specific class of devices.
  • The AMD Geode LX Ultra Value Clients (UVC) RDK: This fifth-generation RDK combines
    small form-factor design, x86 application compatibility, and energy efficiency to create a
    complete product development solution ideal for those designing UVCs, SBCs, point-of-sale
    devices, thin clients, network appliances, kiosks, and more.
  • The AMD Opteron 200 Series processor AdvancedTCA: This RDK is a rugged,
    NEBS-compliant blade designed with the AMD Opteron 200 series processor with dual-core
    technology. It is designed to provide a highly configurable and scalable platform for
    deployment in carrier-grade environments.

Customer Adoption

AMD customers Advansus, Advantech, ICP, Liteon and WIN Enterprises are already
embracing the new AMD embedded solutions, at both the conception and implementation phases
of product lifecycles, to innovate at the system level.

About AMD

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit

Contact Information


One AMD Place
P.O. Box 3453
Sunnyvale, CA, 94088

tele: 408.749.4000

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