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BSQUARE Gets Broad Range of Embedded Devices to Market Faster & More Cost Effectively

Whether you have an embedded device used in retail, medical, automotive or other environments, BSQUARE has the products, engineering services and licensing to be your one-stop Windows® Embedded solution provider.


Solution: This Little Device Went to Market



Springboard Retail Networks, a developer of retailer information systems, was looking for the fastest way to deliver a wireless, touchscreen device installed onto shopping carts. This first-of-its-kind device, the Concierge, is designed to help consumers quickly find products, encourage them to buy additional items, and provide retailers with helpful consumer behavior information. Lacking the expertise to integrate Microsoft Windows CE in-house and facing a tight timetable, Springboard decided to outsource the development.


Springboard Retail Networks, a developer of retailer information systems, was looking for the fastest way to deliver a wireless, touchscreen device installed onto shopping carts. This first-of-its-kind device, the Concierge, is designed to help consumers quickly find products, encourage them to buy additional items, and provide retailers with helpful consumer behavior information. Lacking the expertise to integrate Microsoft Windows CE in-house and facing a tight timetable, Springboard decided to outsource the development.


Windows® CE Inside—BSQUARE Makes Windows CE Easy


Concierge is based on the RMI Au1250 Applications Processor running the Windows CE operating system–ideal for this application based on its small footprint and real-time response capabilities. It also offers Wi- Fi, touchscreen display, and GPS driver support as well as a configurable power management architecture. Additionally, CE supports third-party applications like Adobe Flash Lite 3 which was used to create the most compelling feature of the device – its intuitive user interface. Unlike other open source operating systems, CE enables Springboard to accurately predict ongoing OS licensing and support costs.


The End Result


With BSQUARE’s 14 years of experience assisting world-class OEMs get from concept to market quickly and cost-effectively, Springboard not only completed the Concierge but reduced development time by nearly 70% and increased battery life by 33%. It also achieved faster than normal certification based on BSQUARE’s extensive quality assurance testing and its more than 10,000 pre-built test cases. Third-party embedded software was readily available since BSQUARE is the exclusive North American distributor of popular software tools. It’s also Microsoft’s largest distributor of licensing in North America helping Springboard make the right software choices and receive the best volume pricing.


Case Study: Gone Fishing!




Windows® XPe Inside—Available from BSQUARE through 2016


Through BSQUARE’s XP Embedded Jumpstart service, Outdoor Central was able to develop a Windows XP Embedded OS image for their x86 iPOS architecture. This embedded OS gave them the ability to standardize on a single OS because of its ability to run existing Windows desktop applications and drivers. XP Embedded also supported extensive networking capabilities for the required backend connectivity as well as Enhanced Write Filter (EWF), a feature that enabled Outdoor Central to protect the gold image on the hard drive.


The End Result


With BSQUARE, Outdoor Central got their embedded solution to market quickly and benefited from the best-possible software licensing costs. And, XP Pro is available in the embedded channel through BSQUARE until 2016.


Where Would You Like to Take Embedded Systems Next?


Join Springboard, Outdoor Central and equipment manufacturers to successfully take your next-generation device to market. With BSQUARE’s unparalleled market expertise in Windows Embedded software licensing, engineering services, training, and products, you’ll have the start-to-finish support you’ll need to get to market faster and more cost effectively.


Visit BSQUARE, the award-winning Microsoft embedded systems partner, at www.bsquare.com.







Contact Information

BSQUARE
BSQUARE

110 - 110th Avenue NE
Suite 200
Bellevue, WA, 98004
USA

tele: 425.519.5900
fax: 425.519.5999
sales@bsquare.com
www.bsquare.com

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